Successfully launched your mobile app?But what’s next?
How do you plan to monetize your app?
Dive in to check out some awesome mobile ad networks to help you get maximum revenue from your app!
Launching a mobile app successfully in this highly competitive market is not a cakewalk. The total number of mobile app developers is estimated to reach 14 million by the end of 2020 as compared to the current stats of 12+ million. The comprehensive process involves many decisions pertaining to the development phase and brainstorming the perfect balance of monetization.
But you must also remember that getting a perfect platform in an overcrowded space is also not an easy task. Your aspirations of becoming a successful app development company can go in vain if you fail to have a viable app monetization model. Though there are different ways for app monetization like in-app purchases, paid downloads, in-app advertising, and in-app subscription, this piece of work will specifically focus on integration with Ad Networks.
What is an Ad Network?
An Ad Network can be referred as a middleman that connects advertisers to the publishers. The main purpose of an ad network is to strike a deal between the advertiser who is looking for reputed platforms to publish his ads and an app development company who is looking for suitable ads to be published on his app.
In other words, an ad network collects the unsold ad inventory from various publishers and further sells them to suitable advertisers. Ads display has emerged as the most beneficial way to monetize mobile apps these days. If you too are looking for some app monetization ideas for your Android or iOS platforms, keep reading to know the top 10 trending smartphone ad networks.
Top 10 Mobile Ad Networks to Monetize your Mobile App
Google’s own ad network: Owned by Google, this is the leading ad network platform and offers cross-platform proficiency. The high cost per mile and the highest fill rates have become the USP of this ad network. So far it has managed to gather over 1 million app users worldwide and the number refuses to stop in the near future! Being one of the best mediation platforms, you can bag an advantage of 40+ 3rd party ad networks that will maximize your fill rates and eventually increases your revenue. Using Admob is very easy and even if you are a new entrant in this domain, this platform can help you with its various tools and solutions. It also allows you to cross-sell your or your friend’s apps to your current users.
2. Millennial Media – location based deep targeting
Second in our list of the best ad network to monetize a mobile app is – Millennial Media. It is the second largest mobile ad networks after Google’s Admob. Millennial Media offers a wide range of smartphone advertising solutions to various advertisers and developers. It offers a wide range of advertising choices across different OS platforms and device types including 360 degrees, mobile video and banner ads. It enables the app development companies in deep targeting with the help of location, behavioral and demographic options. Small scale companies can go ahead and take optimum advantage of the advanced self-service solutions offered here. Being a developer you can manage your own in-house ads and can also give impressions to the third party networks. Millennial Media is quite popular in the US markets as it offers a wide range of options across all OS platforms and device types.
3. Unity Ads
Video Ads for Enhanced Experience: Pioneer in the Mobile gaming domain, Unity Ads is one of the leading app monetization services offered by Unity Technologies. It integrates video ads as an organic part of the gaming experience. Developers are given an opportunity to monetize their player base with the help of rewarded videos. Unity Ads has managed to make its place in the top 3 most trusted ad network companies in the gaming domain and backed by a userbase of over 1 billion gamers. If you are already using Unity engine in your apps, then you need not add SDK to it. Being a natural part of the game, the ads enhance ARPU and offer a higher lifetime value to the players.
Cross-promotion Ad network: If you are a game app publisher, Chartboost offers the best app monetization services. The platform is mainly geared towards gaming app publishers. Chartboost excels in the domain of cross-promotion and is primarily focused on the installation of the latest gaming apps. Many gaming app publishers prefer to opt for Chartboost as it helps them in keeping an integrated user base. Chartboost offers a win-win opportunity to both the publisher and user. Users are constantly in a search of new games and app publishers are aiming for maximum promotion in order to attract more and more users. Chartboost can also help the app publishers with essential analytics that can be helpful for them in improvising their current campaigns. The app developers have the privilege to directly access the data published by Chartboost. This platform also allows you to control advertisers advertising in your app and know their exact locations. In other words, you are the sole person to decide which ads will be published for your users.
Originally published at THE NINEHERTZ BLOG on April 11, 2019.